About
Who's behind Protect & Prosper
About me
Hi, I'm Lukas Jocius
- Law degree & master's
- ~30 countries explored
- Advisor with Affinity Financial Services Inc.
- Tech & finance enthusiast
I'm a licensed life and health insurance and segregated funds professional based in Toronto, Ontario, but it wasn't always that way.
I studied law, earned my master's degree and practised as a lawyer. But my younger years belonged to travel: I explored around 30 countries, and that curiosity eventually brought me to Canada, where I found my way into the financial industry almost by chance.
What kept me here is a simple passion for helping people. Finance is full of jargon, so I started Protect & Prosper Canada to help demystify it. I guide Canadian families through insurance and segregated fund solutions, and I create free educational tools, interactive illustrations and videos that make lifelong financial decisions easier to understand.
A healthy financial situation is a real measure of freedom. Whether it comes from financial knowledge or from putting products like life insurance or segregated funds to work, every step moves you closer to the freedom we're all looking for.
What I can and can't advise on
There is a lot in the financial world, and no one person is licensed for all of it. Below is the whole landscape, with the part I hold a licence for marked in green. Everything outside it is someone else's to advise on — that is a boundary, not a verdict on the product.
Insurance contracts
Backed by an insurance company, with terms set out in a contract.
- Life insuranceLicensed to advise
Term, whole life and universal life: a payment to the people you name, on death.
FSRA (Ontario) - Segregated fundsLicensed to advise
Market investments inside an insurance contract, with maturity and death guarantees.
FSRA (Ontario) - Critical illness, disability and long-term careLicensed to advise
Payments triggered by illness, injury or a need for care rather than by death.
Accident & sickness licence. · FSRA (Ontario)
Investment funds
Pooled investments sold by registered dealers rather than by insurers.
- Mutual fundsNot yet
Pooled investments in a non-insurance wrapper, without the guarantees.
Not held yet. · CIRO - ETFsOutside my licence
Funds that trade on an exchange like a share does.
CIRO
Securities and deposits
Bought through a bank, a broker or a dealer.
- GICs and savingsOutside my licence
Deposits with a fixed or variable rate, generally covered by deposit insurance.
Banks and credit unions - BondsOutside my licence
Lending to a government or company for a set period at a set rate.
CIRO / OSC - Individual stocksOutside my licence
A direct share of one company, and of whatever happens to it.
CIRO / OSC
Private and alternative
Sold to qualifying investors, usually with limited ability to get money out.
- Hedge fundsOutside my licence
Pooled strategies open to investors who meet set income or asset tests.
Exempt market dealers / OSC - Private equity and angel investingOutside my licence
Money into private companies, often for years, with no ready market to sell in.
Exempt market dealers / OSC - Crypto assetsOutside my licence
Digital assets held directly or through a registered platform.
CSA registered platforms
Licensed to advise Not yet Outside my licence