Needs, and what answers them
A situation is a line with needs threaded along it. See which categories are built for which, and where nothing is.
For educational purposes only. Simplified illustrations for self-led learning: explore at your own pace, in any order, and use the numbers you choose. Nothing here is based on your circumstances, so it is not financial, investment or tax advice, and not a recommendation.
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What's inside
- A product category answers a need, not a person
- Needs change shape with the situation rather than disappearing
- Some needs have no product answer, and the gaps are shown
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